About the founder

Hi, I’m the founder of Fitivve.

I’m the founder of Fitivve, and this platform started with my own story.

I lost weight with GLP-1 medication after years of yo-yo dieting. I used three different medications at different stages, always under the guidance of my doctors. The results never lasted. I lost weight, then gained it back, the yo-yo cycle so many women recognise. Alongside the medication, I began to understand what my body actually needed.

I used to believe I could lose weight the way I did at twenty: a little more movement, a few less calories. I did not yet understand how deeply perimenopause and menopause reshape a woman's metabolism, hunger signals, sleep, strength and mood. Once I saw that the rules had changed, the frustration finally made sense.

Cooking for myself often meant cooking what I was craving. I finished every plate, mine and whatever the children left. A couple of slices of cake never seemed to matter. The food noise was constant, but I only noticed it once it finally quietened down. Weeks into GLP-1 treatment, I realised I was no longer waking up planning dinner, snacking, or even thinking about food. I could walk past cake and not feel like I was missing out.

I kept the journey secret for five months because I was afraid people would judge me as lazy. The scale changed before my mind did. I still saw myself as XL even when my body no longer was. Then one day I picked up a size Small and saw myself clearly in the mirror, I smiled, and even caught myself singing in the changing room. From that moment, I decided I would not hide anymore. If people wanted to judge me, let them. I felt good.

I went through the weight loss with my doctors, and I felt more informed and confident in those conversations. But I still wanted somewhere to talk about how I felt, what to eat, how to exercise, and how to track my progress. I wanted a place where women could support each other and thrive together.

That realisation is at the heart of Fitivve. This platform is built for women in their thirties, forties, fifties and beyond, who are navigating GLP-1 while their hormones, body and daily life are also shifting. You are not broken, and you are not alone.